You’ve successfully purchased and set up your concession trailer, and you now need to figure out a way to increase your concession trailer revenue. Below are some tried and true marketing strategies which will take your business to the next level.
Build a Website
In order for people to visit your trailer, they must first know it exists, and the internet is one of the most affordable and effective ways to achieve this. Building a professional website that shows photos of your trailer, a menu of the food you serve and a history of the business will go a long way to win customers over and separate you from the pack. You can also set up an online order system where patrons can order and pay for their food and beverages online and then you can deliver it to them or they can visit the trailer to pick it up themselves. If you don’t have the skills, time, or inclination to build a website yourself, hire a web designer.
Use Search Engine Optimization
Once you’ve built your website, the next step is to market it. Ideally, you want your concession trailer business to show up in the top ten search results for keywords that are related to the type of food or goods you serve. If you don’t know much about SEO, there are marketing firms you can hire which can do the legwork for you.
Design and Distribute a Business Card
Investing in an attractive business card and giving it out to every customer is essential. This business card should have the company name, website, phone number and most important of all, a logo or mascot. Designing a logo/mascot is extremely important, as it makes your concession trailer appear highly professional and will help you stand out from the crowd.
Plan for Upcoming Social Events
Those who operate a concession trailer business should constantly remain abreast of upcoming social events coming to their areas, such as concerts, fairs, festivals, parades, or sporting competitions. These events tend to attract large crowds of people who will inevitably become hungry and thirsty, and if your concession trailer is nearby, many will visit you instead of traveling to restaurants, especially if they are visiting from out of town and don’t know the area. You’ll need to plan well in advance to handle things like logistics and you might also need permission in order to park the trailer on the premises.
Use Social Media
Any concession trailer business that isn’t using social media to market themselves will be at a serious disadvantage. Learning how to use social media networks such as Facebook, Twitter, Instagram and LinkedIn will allow you to promote your business and gain followers who will turn into loyal customers and then spread the word to others, and you can also use these sites to update customers on new products, promotions or special events. By following the tips above, you will stay light years ahead of the competition. When a robust online and social media presence is combined with great tasting food and service, there is no limit to what you can achieve.