Are you building a custom marketing trailer or contracting someone else to do so? One of the things to keep in mind is how, at a lower cost, you’ll be able to reach a larger targeted audience. That’s pretty much an overall consideration for any business. That said, however, marketing trailers are used by companies in various ways.
Here, we are going to look specifically at how marketing trailers can be and are being used. The application makes all the difference in how each trailer will be customized.
Here are a number of applications in which marketing trailers are currently being put to the best use:
Experiential
In today’s market, it’s all about the experience. Businesses and companies want to create an experience for buyers – the more unique and memorable, the better. Particularly thanks to the Internet, immediate gratification is something that all purchasers are used to. By providing customers with an experience, businesses can create an impression that will last a long time.
Additionally, social media presence is essential. When visitors enjoy the experience of a lifetime, they’re going to grab their smart phones and tablets, take videos and pictures, and post everything on whatever outlet of social media they frequent. This can include Twitter, Facebook, Instagram, Pinterest, etc.
Training
What have companies discovered is the most cost-effective way of training? Rather than having everybody report to company headquarters for a hosted training session, it is far more budget conscious to invest in continual product education and training by traveling to distributors/dealers/employees. That means a custom-built trailer. Though an initial investment will be necessary here, it’s the best way to spend less money to reach a larger attentive audience and exclude travel related downtime.
Brand Awareness and Marketing
We mentioned “the experience” above in the Experiential application for custom trailers. With that in mind, to reach your audience, it never hurts to create a fun atmosphere. To promote brand awareness and for marketing purposes, never underestimate the following:
- Interactiveness
- Games
- Food
- Live Music
- Product Samples
Educational and Display
With the right customizations on/in a trailer, the application of educating the public and/or putting on a display can be executed in a more effective manner than without the trailer. To demonstrate the uses of a product and answer questions, providing a comfortable atmosphere in one of these trailers allows you to have brand experts and ambassadors on-site. It’s perfect for showcasing products.
In all the situations above, remember that the sides of your trailer can be wrapped or custom painted and used as a rolling billboard. Imagine how many people will see your logo and contact information as it travels down America’s highways and byways.
Mickey Genuine Parts For Trailers
Mickey Genuine Parts has not only the parts you will need to keep your trailer up and running in the most efficient and effective manner, we have certified service centers located throughout the United States to help with your preventative maintenance, repairs, upfitting, and more.
Contact us today to set up an appointment for service, to order the parts you need, or with any questions you might have. If you make sure that your parts order is in by 2 PM Eastern Standard Time, we can begin the shipping process the very same day. Parts that are out of stock will be shipped in an expedited manner, usually within three days of the order.